# Jason Lovell

Frontier AI research, solution design and engineering. I research what AI can do next, then build the systems and experiments to find out what holds up. Based in Austin, Texas. More than twenty years in emerging technology, leading teams in the UK and US.

## Today

Frontier AI strategy and enterprise innovation, PwC Intelligent Enterprise (PwC US since September 2025). Independent work, separate from my role at PwC.

## How I build

I build everything here myself, end to end, with Claude Code and Codex. I write the question and the test first, read the runs, and keep the results that go against me.

## What I care about now

The space between an emerging capability and a redesigned enterprise. That is where evidence, judgment and thoughtful implementation matter just as much as the technology.

## The pattern I keep seeing

The arc tends to repeat: loud enthusiasm, then a small number of teams quietly figuring out what is real and shipping it.

## Career

- From 2004: **Mobile.** I started in mobile, when the consumer-tech frontier moved one new category at a time: operators first (O2, T-Mobile, EE and TalkTalk), then product and portfolio leadership at the device maker KAZAM.
- **Connected devices and immersive computing.** IoT, wearables, tablets, connected home, smart audio, then VR and AR, including senior product management for VR, wearables and SmartThings at Samsung. Leadership teams across sectors, UK first, then the US.
- 2016 to 2021: **Founding Captivate.** I founded Captivate, an applied-innovation consultancy for XR, AI and emerging technology, and ran it for five years. Clients included Synthesia, Gucci, NBC Universal and Lloyd's of London; for Synthesia I was VP of global partnerships in 2018 and 2019. That is where AI caught me: early generative models for synthetic media, alongside immersive work. In parallel, from 2017 to 2018, I led brand partnerships across EMEA for the VR company Jaunt.
- 2017: **Pulled into AI.** AlphaGo, OpenAI's Dota work and AlphaGo Zero. I have read the field closely since.
- 2019 to 2022: **Emerging technology and XR strategy, PwC UK.** I led strategy and client work on XR and spatial computing where it met AI and data, with a specialist team building training simulations and spatial analysis.
- 2022 to 2024: **AI and emerging technology, PwC US.** An international assignment to PwC US in Austin. It began with immersive technology and grew into AI and generative AI: commercialising both for clients and co-developing solutions with technology alliance partners.
- 2024 to 2025: **Technology business partner, PwC UK.** Back in the UK, the link between PwC's central technology team and its consulting teams: shaping AI and generative-AI propositions for clients, and bringing together the people to deliver them.
- Sep 2025 to now: **Frontier AI strategy and enterprise innovation, PwC US.** A move to PwC US. First, leading agentic AI delivery for clients; now, with PwC Intelligent Enterprise, frontier research, product direction and guiding multidisciplinary teams: taking an idea from an early research question to a tested prototype and a credible path to scale.
- 2026: **Building in public.** Specifications from February 2026, an interpretability study in June, then nine more studies in September.

## Contact

- Email: hello@jasonlovell.ai
- Contact form: https://jasonlovell.ai/#contact (topics: a research collaboration, a question about a study, an AI idea worth testing, a specification)
- GitHub: https://github.com/jlov7
- LinkedIn: https://www.linkedin.com/in/jalovell/
- ORCID: https://orcid.org/0009-0001-6300-9155